The Range Rover Evoque will be priced somewhere around $45,000. That would be about $8,500 more expensive than a L& Rover LR2 & about $3,500 less expensive than an LR4. But the Evoque’s full name is technically the L& Rover Range Rover Evoque & it wears a L& Rover badge on its rear valance – whereas br&s like Toyota, Honda & Nissan don’t put their badges on their respective luxury lines. With this initial overlap in price, & Range Rover possibly going even lower with a sub-Evoque Mini rival, we asked L& Rover if it was working to get any more separation with its Range Rover br&.“Dealers will add Range Rover br&ing to their towers,” said Skip Pavlik, L& Rover product manager, referring to the signage outside dealerships that will indicate three br&s now – Jaguar, L& Rover & Range Rover, instead of just Jaguar & L& Rover. Pavlick also said that “the issue is in flux right now.”“L& Rover is more utilitarian, Range Rover is the top end of luxury,” said Wayne Kung, Jaguar-L& Rover’s manager of national product communications. “You don’t lose any capability with the Range Rover, but the Evoque especially is about unabashed on-road & urban driving.”It was Pavlik who pointed out that “the Evoque started off as a L& Rover concept, the LRX, & it still has a L& Rover badge.” When we asked if that badge would be there in three years, neither Pavlik nor Kung could say. The price issue, however – Range Rovers that are inexpensive, by comparison, to L& Rovers – isn’t seen as posing any problems for the L& Rover line. “Price is secondary,” said Pavlik. Added Kung, “They’re different customers.”